Feature Articles

October 2013

SECCA in Winston-Salem, NC, Offers Exhibit Focused on Design

The Southeastern Center for Contemporary Art (SECCA) in Winston-Salem, NC, will presenting Graphic Design: Now in Production, on view from Oct. 24 through Feb. 23, 2014.

If money makes the world go ‘round - design makes it stop. Take notice. Feel. Think. React. And buy.

Today, design is all around us. We’re immersed in it. It permeates our daily lives, influences our behavior and is defining the human experience as a strikingly visual one. Once the exclusive domain of skilled professionals, new tools, channels and software have emerged in the last decade to create opportunities for anyone to design, distribute and put their ideas on display. With Graphic Design: Now In Production, come explore design as it exists today - in a state of constant re-imagination.

Graphic Design: Now in Production was co-organized by the Walker Art Center, Minneapolis, and the Smithsonian’s Cooper-Hewitt, National Design Museum, New York. The show was co-curated by Andrew Blauvelt, Chief of Communications and Audience Engagement and Curator of Design, and Ellen Lupton, Senior Curator of Contemporary Design, Cooper-Hewitt, National Design Museum.

Featuring work produced since 2000, the exhibition is a dynamic exploration of communication design in all its vitality. Come see this incredible showcase of design-driven magazines, newspapers, books and posters that inform and entertain. Included in the exhibition are some of the proliferation of branding programs for companies, communities and individuals that shape our views.

The entrepreneurial spirit of designer-produced products that re-assert style as part of the sale. The second coming of typography, thanks to digital media, is examined. See the storytelling aspect of film and TV titles that pick up where the James Bond opening sequence left off. And see how the design of information itself, transforming dull data into compelling visualizations and narratives that enlighten our thinking and open our minds.

Mark Leach, executive director of SECCA, said, “SECCA is proud to be the only venue in the Southeastern United States to have this exhibition on view. Design has emerged in recent years as one of the most remarkable changes to our lives. We may never stop to think about the design of the tool that you use to peel an apple or the title screens of a movie you’re about to watch. That’s the point of this exhibition really - design is truly all around us and it’s changed our way of living, learning and interacting with our environment and one another.”

Throughout the run of the exhibition, SECCA will host dynamic programming related to design for both professionals in the industry as well as the general public.

The Southeastern Center for Contemporary Art (SECCA) in Winston-Salem is an affiliate of the North Carolina Museum of Art, a division of the NC Department of Cultural Resources. SECCA is also a funded partner of The Arts Council of Winston-Salem and Forsyth County. Additional funding is provided by the James G. Hanes Memorial Fund.

For further information check our NC Institutional Gallery listings, call the Center at 336/725-1904 or visit (www.secca.org).

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